Scotland's First Minister John Swinney has announced a series of interventions to tackle violence against women and girls.
A new Respect Fund for Scotland will see school pupils supported to reject misogyny and promote respect.
As part of a package of Scottish Government action to tackle violence against women and girls, up to an additional £1 million will be invested from 2027/28 to ensure high school pupils can access third sector programmes teaching young people how to reject misogyny. Meanwhile, primary school pupils will receive age-appropriate learning on respect.
A Scottish Government backed campaign will be rolled out, with leading sporting organisations and prominent sportsmen for a new phase of the Don't Be That Guy campaign.
The campaign was initially run by Police Scotland in 2021 and rose to international prominence for encouraging men to challenge attitudes and behaviours that contribute to violence against women and girls.
Leading national organisations including Scottish Rugby, the Scottish Football Association and Scottish Tennis are among those supporting the refreshed campaign. leading sports personalities including Scotland rugby players Jamie Dobie and Grant Gilchrist, and tennis player Connor Thomson are also involved.
First Minister John Swinney said: "Violence against women and girls is completely deplorable and has no place in the Scotland we are building. I am determined we do all we can to tackle it and ensure men change their behaviours.
“People of all ages need to feel able to talk openly to their male friends and colleagues about behaviour that is misogynistic and damaging to women, and contributes to a culture that targets, minimises and harms women and girls.
“This funding will help empower pupils to challenge the attitudes that help perpetuate harmful behaviour, backed by the refreshed Don’t Be That Guy campaign – which will use the reach and influence of some of Scotland’s most well-known sporting personalities, to give prominence to this important national conversation.
“I want Scotland to be a place where women and girls live free from violence, coercive control, abuse and exploitation, which is why over the coming year this government will also bring forward a Misogyny Bill to give women and girls specific legal protection from harassment.”