New Communities Defeat Terrorism campaign launched
Counter Terrorism Policing has launched a new eight-week Communities Defeat Terrorism cinema advertising campaign.
It is hoped that using cinemas will allow the police to deliver its messaging with fewer distractions, more impact, and to more hard to reach audiences such as young people.
Previous national campaigns, which have been amplified at a local level, have helped increase intelligence reports by up to 50 per cent.
The spread of cinemas covers all nine CT regions, and for forces where there isn’t a cinema showing the advert, Counter Terrorism Policing will be producing bespoke social media content.
Neil Basu, National lead for CT Policing, Assistant Commissioner, said: “Since launching the ACT: Action Counters Terrorism campaign, all forces have worked to show communities how they can make a difference. This, along with innovative collaborations with key sectors like retail, vehicle industry, sport and entertainment, has contributed to a steady increase in the number of intelligence reports that have been of help to CT Policing.
“Please share the campaign’s key messages with all your contacts. This is not a campaign for CT specialists only or just for big cities. Any attack carried out impacts on the resources of policing across the board so we are urging all forces and our partners to play their part. Remember, terrorists across the globe continue to show interest in police targets. We cannot afford to relax our efforts. Always be mindful of your own and your colleagues’ security.”