Cinemas to show Action Counters Terrorism advert

As of 6 March, a short film is being shown in cinemas across the country highlighting possible signs of terrorist activity and explaining what the public can do to help officers.

Entitled ‘Look Again’, the Counter Terrorism policing production shows what sort of behaviour could indicate someone is planning a terrorist attack. The 60 second clip then explains how members of the public can ACT to report their concerns online at

Assistant Commissioner Neil Basu said: “One of the key messages of the film is that life has no rewind button. If you report concerns and they turn out to be nothing that’s completely fine. But you can’t turn the clock back. It’s much better to contact us and let our specially-trained officers make an assessment. As the film says, reporting won’t ruin lives but it could save them.”


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